Storeshot · blog

App Store screenshot sizes & dimensions (2026): iPhone, iPad & Google Play requirements

Samer Alatawneh · Founder of Storeshot

May 2, 2026 · 11 min read

Screenshot sizes are the most boring, most confusing, and most-frequently-rejected part of an app submission. Apple and Google both keep updating their rules, the terminology is inconsistent across docs, and a single wrong dimension means your upload fails right before launch. This guide collects every active size for 2026 in one place, with the actual requirements separated from the “recommended” noise.

I'm Samer, founder of Storeshot. I maintain these numbers because our app store screenshot generator hard-codes them — every screenshot it produces is resized to the exact master dimensions below, after we learned the hard way that mis-sized uploads were the single most common failure people hit (the free tier exports at these sizes too). Everything here is checked against Apple's and Google's current documentation (linked in the sources at the bottom).

The TL;DR

• App Store: only the 6.9″ iPhone and 13″ iPad sizes are strictly required as masters. Apple downscales them for smaller devices automatically.
• Google Play: at least two phone screenshots between 320px and 3840px on the long edge, with a 16:9 or 9:16 aspect ratio.
• File format: PNG or JPEG, max 8 MB each, RGB color space, no transparency.

App Store (iOS) screenshot sizes

Apple's “6.9-inch Display” iPhone screenshot is the new master. If you only upload that one set, the App Store will scale and crop them for every smaller iPhone listing automatically. You can still upload device-specific sets if you want pixel-perfect control, but it's no longer required.

You can upload up to 10 screenshots per device class, and you must upload at least 1. Landscape is allowed too — the resolution just rotates (so 2736×1260 for the 6.9″ iPhone, 2752×2064 for the 13″ iPad). Most apps use portrait because that's what App Store search results display by default; landscape only earns its place when the app experience itself is landscape, like games and video.

How Apple's scaling hierarchy works

Every size you don't upload is filled by scaling down the next larger class: 6.3″ falls back to 6.5″, 6.1″ to 6.5″, 5.5″ to 6.1″, and so on down the chain; on iPad, 11″ and 12.9″ fall back toward the 13″ master. That's why one 6.9″ set is enough for the whole iPhone line. The only reason to upload a device-specific set is pixel-perfect control — for example, if your 6.9″ composition crops awkwardly on older aspect ratios and you care enough to redo it.

Optional device classes (full matrix)

For completeness, the optional classes App Store Connect will accept if you want device-specific control:

In practice almost nobody needs these: ship the two masters, check how they scale on a couple of older devices, and only invest in per-class sets if something genuinely breaks. Apple also accepts screenshots for Apple Watch, Mac, Apple TV, and Vision Pro if your app ships there — those classes have their own size lists in Apple's specification table.

File format requirements (App Store)

• PNG or high-quality JPEG
• RGB color space (not CMYK, not P3)
• No transparency / alpha channel
• Max 8 MB per image
• 72 DPI is fine — the device pixel count is what matters, not DPI metadata

Google Play screenshot sizes

Google is much looser than Apple. There's no single “master” size — you specify a min/max range and any aspect ratio between 16:9 and 9:16 works. That said, the recommended sizes below match what most apps use, and what looks best in the Play Store carousel.

Google Play hard limits

• Min 320px on the long edge, max 3840px
• Aspect ratio between 16:9 and 9:16 (so 1080×1920 portrait or 1920×1080 landscape both work)
• JPEG or 24-bit PNG (no alpha channel)
• Max 8 MB per image
• Min 2, max 8 phone screenshots

The other Play Store assets you'll be asked for

Play's listing form also wants two fixed-size assets that trip people up because they're not screenshots at all:

• App icon: 512×512 PNG, max 1 MB — separate from the icon in your APK/AAB.
• Feature graphic: 1024×500 — required before you can promote your listing, shown in some browse surfaces and behind your promo video's play button. Don't put critical text near its edges; it gets cropped on some surfaces.

Can you reuse App Store screenshots on Google Play?

Not directly, and the reason is pure math: the iPhone 6.9″ master (1260×2736) has an aspect ratio of roughly 9:19.5, which is outside Play's accepted range of 16:9 to 9:16. Upload it to Play and the console rejects it. Cropping it to 9:16 chops off the top or bottom of your composition — usually the headline.

The right approach is to re-compose the same design at each platform's native size rather than crop one into the other. That's also how Storeshot handles it internally: the platform and device you pick determine the canvas (1260×2736 vs 1080×1920) before composition starts, so headlines and framing are laid out for the actual shape they'll ship in — nothing is cropped after the fact.

What actually moves conversion

Sizes get you accepted; design gets you installed. Internal data from app store optimization tools consistently shows the same pattern:

• The first 2 screenshots do ~80% of the work. They're the only ones visible without scrolling on a typical phone search result. Your best screenshot, with your strongest headline, goes first. Always.
• Headlines beat features. “Track 200+ habits” converts better than a UI screenshot with no text. Treat the screenshot as a magazine page, not a product photo.
• Show the app, not the brand. A common mistake is making the first screenshot a logo or value-prop card. Apple users scrolling past want to see what the app actually does — show the UI with a headline overlaid on it.
• Localize. The single biggest conversion win for international markets is translated screenshot copy, not just a translated app description.
• Test in pairs, not in vacuum. Apple's Product Page Optimization and Google's store listing experiments both let you A/B-test screenshot sets. Pick a hypothesis (e.g. “features-first vs. benefits-first”) and ship both.

Common mistakes to avoid

• Tiny text. If your headline is unreadable on a phone-sized search result thumbnail (~80px wide), nobody will read it. Test by viewing your screenshot at 100×200px.
• Status-bar issues. If your raw screenshots show 9:41 and full battery (the iOS demo state), Apple's reviewers don't care, but inconsistent status bars across your set look amateurish. Hide it or freeze it.
• Fake device frames that don't match. A 6.9-inch screenshot wrapped in an iPhone 8 frame looks broken. Either omit the frame or match the real device.
• Overdesigned backgrounds. Heavy gradients, particle effects, and 3D phones at extreme angles age badly. Calm backgrounds and clear UI hold up longer.

Sizes are only step one. For design and conversion guidance, see the 12 screenshot best practices, and for the end-to-end workflow from raw capture to upload, the step-by-step guide.

Frequently asked questions

What size should App Store screenshots be in 2026?

The two required masters are 1260×2736 for the 6.9″ iPhone and 2064×2752 for the 13″ iPad. Upload just those and Apple scales them down for every smaller device automatically.

What are the App Store screenshot requirements?

PNG or JPEG, RGB color space, no transparency, max 8 MB each, and 1 to 10 screenshots per device class. Only the 6.9″ iPhone and 13″ iPad masters are mandatory — everything else is optional.

What are the Google Play screenshot dimensions?

1080×1920 is the recommended phone size. The hard limits are 320–3840 px on the long edge and an aspect ratio between 16:9 and 9:16, with 2 to 8 phone screenshots required.

Can I use the same screenshots for the App Store and Google Play?

No. The iPhone 6.9″ master is roughly 9:19.5, which is outside Play's accepted 16:9–9:16 range, so Play rejects it. Re-compose each set at the platform's native size instead of cropping one into the other.

Sources

• Apple Developer — App Store screenshot specifications
• Google Play Console — store listing assets

Last updated June 2026. Apple and Google update these specs regularly — if you spot something stale, email support@storeshot.co.