App Store screenshot sizes in 2026: complete guide for iPhone, iPad & Google Play

Screenshot sizes are the most boring, most confusing, and most-frequently-rejected part of an app submission. Apple and Google both keep updating their rules, the terminology is inconsistent across docs, and a single wrong dimension means your upload fails right before launch. This guide collects every active size for 2026 in one place, with the actual requirements separated from the “recommended” noise.

The TL;DR

• App Store: only the 6.9″ iPhone and 13″ iPad sizes are strictly required as masters. Apple downscales them for smaller devices automatically.
• Google Play: at least two phone screenshots between 320px and 3840px on the long edge, with a 16:9 or 9:16 aspect ratio.
• File format: PNG or JPEG, max 8 MB each, RGB color space, no transparency.

App Store (iOS) screenshot sizes

Apple's “6.9-inch Display” iPhone screenshot is the new master. If you only upload that one set, the App Store will scale and crop them for every smaller iPhone listing automatically. You can still upload device-specific sets if you want pixel-perfect control, but it's no longer required.

You can upload up to 10 screenshots per device class, and you must upload at least 2. Landscape is allowed too — the resolution just rotates. Most apps use portrait because that's what App Store search results display by default.

File format requirements (App Store)

• PNG or high-quality JPEG
• RGB color space (not CMYK, not P3)
• No transparency / alpha channel
• Max 8 MB per image
• 72 DPI is fine — the device pixel count is what matters, not DPI metadata

Google Play screenshot sizes

Google is much looser than Apple. There's no single “master” size — you specify a min/max range and any aspect ratio between 16:9 and 9:16 works. That said, the recommended sizes below match what most apps use, and what looks best in the Play Store carousel.

Google Play hard limits

• Min 320px on the long edge, max 3840px
• Aspect ratio between 16:9 and 9:16 (so 1080×1920 portrait or 1920×1080 landscape both work)
• JPEG or 24-bit PNG (no alpha channel)
• Max 8 MB per image
• Min 2, max 8 phone screenshots

What actually moves conversion

Sizes get you accepted; design gets you installed. Internal data from app store optimization tools consistently shows the same pattern:

• The first 2 screenshots do ~80% of the work. They're the only ones visible without scrolling on a typical phone search result. Your best screenshot, with your strongest headline, goes first. Always.
• Headlines beat features. “Track 200+ habits” converts better than a UI screenshot with no text. Treat the screenshot as a magazine page, not a product photo.
• Show the app, not the brand. A common mistake is making the first screenshot a logo or value-prop card. Apple users scrolling past want to see what the app actually does — show the UI with a headline overlaid on it.
• Localize. The single biggest conversion win for international markets is translated screenshot copy, not just a translated app description.
• Test in pairs, not in vacuum. Apple's Product Page Optimization and Google's store listing experiments both let you A/B-test screenshot sets. Pick a hypothesis (e.g. “features-first vs. benefits-first”) and ship both.

Common mistakes to avoid

• Tiny text. If your headline is unreadable on a phone-sized search result thumbnail (~80px wide), nobody will read it. Test by viewing your screenshot at 100×200px.
• Status-bar issues. If your raw screenshots show 9:41 and full battery (the iOS demo state), Apple's reviewers don't care, but inconsistent status bars across your set look amateurish. Hide it or freeze it.
• Fake device frames that don't match. A 6.9-inch screenshot wrapped in an iPhone 8 frame looks broken. Either omit the frame or match the real device.
• Overdesigned backgrounds. Heavy gradients, particle effects, and 3D phones at extreme angles age badly. Calm backgrounds and clear UI hold up longer.

Sources

• Apple Developer — App Store screenshot specifications
• Google Play Console — store listing assets

Last updated May 2026. Apple and Google update these specs regularly — if you spot something stale, email support@storeshot.co.